Investigating Social Media : Digital Reputation

We obviously live in a digital age where most of our generation posts their entire lives on social media.  This serves as a great tool to many investigators out there currently especially when it comes to skip-trace work or the process of locating an individual.  Through social media we can track a persons habits and whereabouts quite easily.   Pictures and posts can be evaluated through metadata or the specific platform of social media that allows you to see the geolocation of a picture or post.  An investigator can even pull clues and information about the people that are most involved in a person's life and begin pulling data on those individuals as well.  

I know for insurance cases, companies have hired investigators to evaluate social media platforms on subjects who were trying to claim money for particular incidents that happened.  A quick look can verify if a person was at the location they said they were at a given point.  In one instance, a subject was claiming to be traumatized by violent events that happened at a club in one state but was confirmed by social media they were half way across the US with their friends in a totally different location.  People are highly inclined to update every aspect of their life through Twitter and Facebook feeds.  For those working high profile cases, it's the smallest clues that can make the difference in saving a company thousands or hundreds of thousands of dollars in liability fraud cases.

In other cases, clients may reach out to investigators to help their loved ones maintain a high reputation as many businesses look to social media to evaluate the true character of a client.  I've been contacted in the past about "reputation management" which is the idea of a company working with a subject to clean out their social media of negative posts that would be harmful to their professional appearance to respectable companies.  What might have been a socially cool post back in the college days may put an abrupt end to an application to a respectable job. 

In all honesty, Facebook and LinkedIn have become ever evolving resume's about our selves and we need to take it seriously.  While many feel it harmless to post certain content that would be appropriate in an inner circle it would certainly be frowned upon in the eyes of a well respected corporation.  It's also important to realize the privacy of your social media presence as well.  We are all familiar with the term of Facebook stalking and in some form or another, everyone lurks social media profiles to really get an idea of who a person really is.  Someone who is looking to exploit you can easily find what your interests and ideology is then look to exploit you for further information by appealing to your interests. 

For many cases that I have dealt with involving catfish or other fraudulent scams out there usually involved a subject that would evaluate a person and their likes and dislikes.  From there they start a "friendship" process by slowly reaching out and appealing to that individual.  Over time a trust is established and they can begin to hook their victim in unknowngly to pull sensitive data over time such as location of individuals, personal information, or scams that hold the illusion of having their best interests at heart. 

If you are looking for reputation management or have a doubt in your mind about certain people that have recently included themselves in your life.  Do not hestitate to get the peace of mind to find out if they are legitimate or not. We have saved clients not only heartache but thousands of dollars in many cases.  Private investigators have the professional tools necessary to get the answers you need and consultations are always free.